Privacy Policy

Last Updated: 31/8/2025

Introduction

Welcome to Farah Card ("Company", "we").
We highly value your privacy, and this Policy explains how we collect, use, share, and protect your personal information when you use our website, merchant dashboard, mobile services, or interact with our platform in any way.

This Policy is governed by applicable data protection laws, including:

• UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.
• Relevant regulations in other GCC countries.

By using our services, you agree to this Policy. If you do not agree, please stop using our platform.

Information We Collect

We only collect the minimum data necessary to provide our digital loyalty card services.

We may collect personal information that you voluntarily provide when registering or using our services, such as:

• Name
• Email address
• Phone number
• Date of birth (used for birthday offers or personalized campaigns)

We may also collect general, anonymized data about how you interact with our platform, such as:

• Browser type and version
• Time spent on pages and browsing activity
• IP address (for security and performance purposes)
• Device type and general usage statistics

How We Use Your Data

Your personal data is used strictly to deliver the services you request, including:

• Issuing digital loyalty cards
• Registering customers in businesses’ loyalty programs
• Issuing and redeeming digital stamps or rewards
• Sending service-related messages such as redemption confirmations, offers, or birthday greetings

Participating businesses on our platform may use your data to communicate with you only during their active subscription.
We may also use your data to analyze usage trends, troubleshoot issues, prevent misuse, or comply with legal obligations.

Location Data

With your permission, we may use your device’s location to suggest nearby offers or track store visits.
You may disable location sharing at any time through your device settings.

Legal Basis for Processing

We process your data based on:

• Your explicit consent
• The necessity of fulfilling a contractual relationship (e.g., issuing a loyalty card)
• Our legitimate interest in operating a secure digital platform
• Compliance with legal obligations under local and international law

Data Ownership and Responsibilities

Personal data always remains the property of the customer.
Businesses using Farah Card may access customer data only during their active subscription.
Exporting, retaining, or reusing customer data after subscription termination is strictly prohibited.

We enforce these restrictions automatically and review accounts regularly to ensure full compliance with privacy standards.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Policy.
If an account is deleted or a subscription is canceled, the associated data will be deleted or anonymized within a reasonable timeframe, unless retention is legally required for auditing, dispute resolution, or compliance.

Third-Party Service Providers

We work with carefully selected third-party providers (such as hosting, email services, system monitoring, analytics) to operate our platform.
These providers are contractually bound to maintain the highest standards of privacy and security, and they are not permitted to use your data for their own purposes.

Cookies & Tracking

Our website uses cookies and lightweight tracking technologies to improve performance, secure sessions, and understand general user behavior.
No sensitive or personally identifiable information is stored in cookies.
You may disable cookies in your browser settings, but this may affect some features.

Notifications and Messaging

If you choose to receive notifications, we may send you updates related to your loyalty card such as new stamps, reward availability, or promotional offers.
You may disable notifications from your device settings or unsubscribe via links in our emails.

Your Rights Under Data Protection Laws

You have the right to:

• Request access to your personal data
• Request corrections to inaccurate information
• Request deletion of your data (subject to legal exceptions)
• Withdraw your consent at any time

All requests should be sent to: info@farahcard.com. We will respond within the timeframe required by applicable authorities.

Children’s Data

Our services are not intended for users under 18 years of age.
We do not knowingly collect data from minors. If we become aware of such data being collected, it will be deleted immediately.
Parents or guardians may contact us to review or delete data related to their children.

Data Security and Infrastructure

We apply global security standards to protect data, including:

• HTTPS encryption
• Secure authentication systems
• Server firewalls
• Strict access controls

However, no digital system is completely secure. We also advise users to choose strong passwords and avoid public networks when accessing our platform.

Business Transfers

In the event of a merger, acquisition, or restructuring involving Farah Card, your data may be transferred to the successor entity under strict confidentiality and privacy terms. You will be notified in advance, and your data will continue to be protected.

External Links

Our platform may contain links to third-party websites or applications.
We are not responsible for the privacy policies of such third parties and recommend reviewing them before providing any personal information.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time in line with technological developments or changes in law.
The latest version will always be available on our website with the “Last Updated” date.
Continued use of our services after updates constitutes acceptance of the revised Policy.

Contact

If you have questions, contact us at info@farahcard.com